🌿 About Me

Hey beautiful soul—I’m Dana Krueger, the heart behind Rooted in Beauty. I’m a licensed cosmetologist with a deep love for healthy scalps, mindful rituals, and beauty that feels as good as it looks. I created this space to help women like you simplify your routine, feel more grounded, and fall in love with your hair again—without the stress or toxic ingredients.

✨ My Journey

After years in the beauty industry and a whole lot of burnout, I realized something: most beauty advice leaves out the most important piece—you. I wanted something deeper. Something real. That’s when Rooted in Beauty bloomed.

I traded hustle for healing. Harsh products for clean, high-vibe alternatives. And I turned my passion for beauty and wellness into a virtual space where you can get expert guidance, personalized support, and plant-powered recommendations that actually work.

💻 What I Offer

• Virtual Hair & Scalp Consultations
  Personalized sessions for scalp care, hair health, and clean beauty guidance.

• Minimalist Hair Rituals
  Curated routines with trusted products that fit your lifestyle and values.

• Scalp & Skin Education
  Learn the why behind your symptoms and the how to start healing—naturally.

🌱 My Philosophy

I believe beauty is personal, wellness is sacred, and your self-care should feel like home. Rooted in Beauty is all about simplifying the noise and reconnecting with what matters: feeling confident in your skin, grounded in your spirit, and supported every step of the way.